Sentence case capitalises the first letter of the first word, most other words are lower case as you would write them when writing a sentence. Some exceptions include proper nouns/terms/product names. Title case capitalises the first letter of every word, preposition and conjunction.
When writing for Turas apps or NES websites always use sentence case, even in page titles, headings and buttons.
Depending on which style you follow there are multiple ways to write in title case. Different writers often capitalise in their own way. This can lead to inconsistency. Title case can make text more difficult to read because it breaks the reading flow, making users stop and process every word.
We recommend using sentence case because:
Some exceptions include:
Specific job titles for named individuals (the post holder) are capitalised. For example, Jeane Freeman, Cabinet Secretary for Health and Sport. Don’t use capitals when referring to a job role in general terms. Examples include:
When writing generally, professions like nursing, midwifery, healthcare science and allied health professions are not capitalised. The acronym AHP is commonly used for allied health professions.
Building names and place names are title case.
NHS Scotland is title case (and two words).
The names of organisations, services and departments, like the Scottish Government, Acas and Occupational Health Service, are title case. All generic names are in lower case. Examples include:
When referring to a file extension type, use all uppercase without a full stop. There is no need to explain the acronym. Add a lowercase s to make plural: